Bride Mallon Biog

Bride’s research interests include (i) phenomenological games-research methodologies, (ii) multimedia evaluation, (iii) new-media narrative structures, and (iv) user engagement during game-play. She is particularly interested in investigating the relationships between narrative and computer games.

She holds a BA in English Literature and Mathematics, a PGDip in Computer Science, an MSc in Computing and Design, a PhD in the area of narrative games evaluation and a Post Graduate Certificate in Higher Education Teaching (PGCHET).  Within DkIT, she lectures in E-Learning, Games & Society, Designing for Cultural Diversity and Research Methods.

She is an affiliate of the International Simulation and Gaming Association (ISAGA).

Email: bride.mallon@dkit.ie

Publications
Mallon, B., (2008) “A Peer-Review Process for Games and Software,” New Directions for Evaluation, in C. L. S. Coryn and M. Scriven (eds.), special issue: ‘Reforming the evaluation of research,’ San Francisco: Jossey-Bass, Wiley Periodicals. 118, 37-46.

Mallon, B., (2007), “Towards A Taxonomy of Perceived Agency in Narrative Game-Play,” ACM Computers in Entertainment, Association for Computing Machinery, Article No. 4, Volume 5, Issue 4, Oct/Dec Quarterly Issue.

Webb, B. & Mallon, B., (2007), “Bridging the gap between breadth and depth in IS narrative analysis: an integrated methods approach,” Journal of the Association of Information Systems (JAIS), Volume 8, Issue 7, Article 24, July.

Mallon, A. & Mallon B., (2007), “eLingua Latina and Immersive CALL Tool Design,” Computer Assisted Language Learning (CALL), Vol 20, Issue 4.

Mallon, B. & Webb, B., (2006), “Applying a Phenomenological Approach to Games Analysis: A Case Study,” Simulation & Gaming: An Interdisciplinary Journal of Theory, Practice and Research, Volume 37, No. 2, pp.209-225.

Mallon, B. & Webb, B., (2006), “Determining “pleasurability” in Requirements Analysis: Modeling Propositions on Interaction in Adventure and Role-play Videogames,” International Journal of Technology, Knowledge and Society, Volume 2, Issue 2, pp.99-110.

Mallon, A. & Mallon B., (2006), “Talk to the Triangle: Developing a Natural-language CALL Tool,” Reality and Game & Game and Reality: Abstracts and Papers of the 37th Annual Conference of the International Simulation and Gaming Association (ISAGA), St. Petersburg State University of Engineering and Economics, 3-7 July 2006, pp.296-326.

Mallon, B. & Webb, B., (2005), “Stand Up and Take Your Place: Identifying Narrative Elements in Narrative Adventure and Role-Play Games,” ACM Computers in Entertainment, Association for Computing Machinery, Volume 3, Issue 1, Jan-March Quarterly Issue.

Mallon, B. & Webb, B., (2000),  “Structure, Causality, Visibility and Interaction: Propositions for Evaluating Engagement in Narrative Multimedia,” International Journal of Human-Computer Studies, 53, 269-287.