Author: Tulsi Sarna

In the evolving landscape of digital media, storytelling is undergoing a profound transformation. Traditional linear narratives told through books, films, or even television are now being augmented, and in some cases replaced, by immersive, interactive experiences embedded within what are called digital realities—virtual reality (VR), augmented reality (AR), mixed reality (MR), and beyond. Within these emerging platforms, a new form of storytelling has emerged: hyperreal storytelling. Hyperreal storytelling transcends conventional narrative boundaries by crafting stories that are not only immersive but feel more “real” than reality itself. These stories blend the physical and digital worlds seamlessly, engaging multiple senses and…

In the ever-evolving landscape of retail, innovation in marketing strategies plays a pivotal role in capturing consumer attention and fostering brand loyalty. IKEA, the Swedish multinational furniture giant, has consistently been at the forefront of adopting new technologies to enhance customer experience. Among these innovations, Augmented Reality (AR) and Virtual Reality (VR) stand out as transformative tools that have revolutionized how IKEA markets its products, interacts with customers, and ultimately drives sales. This article explores how IKEA harnessed AR and VR technologies to reshape its marketing strategy, the challenges and benefits experienced along the way, and what the future holds…

In today’s digital age, storytelling is no longer confined to a single platform. The rise of new media, social networks, immersive technologies, and diverse digital channels has transformed the way narratives are created and consumed. Enter transmedia storytelling—an innovative narrative technique that expands stories across multiple platforms, each contributing uniquely to the whole. Transmedia storytelling is more than just adapting a story for different media; it is about creating a cohesive, interconnected experience where every platform adds new layers and dimensions to the narrative. This approach not only deepens audience engagement but also opens new possibilities for creative expression, marketing,…

Storytelling isn’t just a way to share what you do—it’s one of the most effective tools your organization has to build trust, motivate people, attract support, and mobilize change. Social impact organizations—whether small charities, grassroots projects, or large NGOs—often struggle to differentiate, to show real impact, or to sustain engagement. The right stories can help with all of that. Here are five kinds of stories every social impact organization should tell. For each kind, we’ll explore why it matters, what makes it effective, how to tell it well, and practical tips for implementation. The Origin or Founding Story Why It…

Empathy is the capacity to understand and share the feelings of another. It’s a foundational component in healthy relationships, communities, workplaces, and societies. However, traditional methods to cultivate empathy—workshops, lectures, role‑playing—have limits: they can be abstract, detached, or fail to fully engage learners emotionally. Virtual Reality (VR), with its immersive and interactive qualities, is emerging as a powerful tool to train kindness and empathy by creating deeply felt experiences. This article explores how kindness training using VR works, why it’s promising, what best practices exist, what challenges must be addressed, real‑world applications, and how to implement it effectively. At the…

In a world flooded with logos, ads, and push notifications, brands that truly stand out are those that go beyond features and specifications. They use storytelling to connect, to evoke emotion, to build trust. Storytelling isn’t just marketing fluff—it’s the lifeblood of a brand that people remember, care about, and advocate for. In this article, we’ll explore how storytelling can bring brands to life, why it matters, how to craft your story, real-world examples, and practical steps to implement storytelling in your brand strategy. What is Brand Storytelling? Brand storytelling is the use of narrative to communicate who you are…

As we navigate deeper into the digital age, voice user interfaces (VUIs) have transformed from optional features to vital UX components. In 2025, they are smarter, more intuitive, and touch-free—designed to create seamless and inclusive experiences. No longer confined to smart speakers, VUIs are found in mobile apps, websites, vehicles, wearables, and even in workplace systems. This evolution reflects growing demand for hands-free convenience, accessibility, and natural user interaction. This comprehensive guide explores the VUI landscape in 2025: the technology behind it, its advantages, best design practices, real-world applications, and the future it’s shaping. What Are Voice User Interfaces? A…

Interactive infographics are changing the way data is consumed and stories are told. Moving beyond static charts or maps, these dynamic visuals invite the audience to explore—whether by scrolling, hovering, clicking, or even making choices. They engage us, clarify complexity, and make even dense information feel playful and memorable. In this article, we’ll dive into 10 standout interactive infographic examples, analyze what makes them effective, explore solid design principles, walk through tools and workflow, and present seven frequently asked questions to help you confidently use this format in your next project. Let’s get started. Why Interactive Infographics Work Before seeing…

In the rapidly evolving landscape of web design, the difference between a good website and a great one often lies in the smallest details. These details, known as microinteractions, are the subtle, often overlooked moments that engage users and enhance their overall experience. As we move into 2025, microinteractions continue to grow in importance, shaping how users interact with websites and applications. This article explores the concept of microinteractions, their significance in modern web design, trends shaping their evolution in 2025, best practices for implementing them, and their impact on user experience (UX). We’ll also answer the most frequently asked…

In the digital age, capturing and retaining visitor attention on websites has become increasingly challenging. As users become more selective with their online time, brands and content creators must innovate to stand out. One powerful tool emerging in this landscape is 360-degree video storytelling. By offering a fully immersive visual experience, 360-degree videos transport viewers into the heart of the story, allowing them to explore content interactively. This article explores how immersive 360-degree video storytelling can enhance your website, increase engagement, improve user experience, and provide a competitive edge. We will cover the technology behind 360-degree videos, benefits, best practices…