Author: Tulsi Sarna

Tulsi Sarna

Tulsi Sarna is the founder and lead editor of Creative Media Research. A passionate media strategist and researcher, Tulsi brings a fresh, youthful perspective to emerging storytelling technologies, digital innovation, and content trends.

Ecommerce has revolutionized the way we shop, providing convenience and accessibility that physical stores cannot match. However, one major challenge remains: customers cannot physically interact with products before purchasing. This often leads to hesitation, returns, and unsatisfactory purchases. Enter Augmented Reality (AR)—a technology that overlays digital content onto the real world, creating immersive, interactive experiences. AR is reshaping ecommerce by enabling customers to try before they buy, virtually experiencing products in their own space before committing to a purchase. This article explores how augmented reality is transforming ecommerce, the benefits it brings, real-world applications, technology behind it, challenges, and future…

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Quizzes have long been a popular tool for engagement, entertainment, and education on the internet. From personality tests to trivia challenges, quizzes captivate audiences and encourage sharing, making them powerful tools for marketers, educators, and content creators alike. As we approach 2025, the landscape of viral quizzes continues to evolve with new technologies, shifting user expectations, and changing content trends. Crafting quizzes that go viral requires understanding the latest features, design principles, and distribution strategies. This comprehensive guide explores how to create viral quizzes in 2025, highlighting key features and trends that will boost engagement and maximize reach. Why Quizzes…

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As the world faces growing environmental challenges, sustainability has become a critical consideration in all industries—including graphic design. Sustainable graphic design integrates eco-friendly practices and materials to reduce environmental impact while delivering compelling visual communication. This approach not only helps preserve natural resources but also aligns brands with the values of increasingly eco-conscious consumers. This comprehensive guide explores sustainable graphic design principles, green practices, eco-friendly materials, and how designers can balance creativity with responsibility. Whether you’re a professional designer, business owner, or student, this article will equip you with the knowledge to create visually impactful and environmentally sound designs. Why…

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In an era dominated by vast amounts of data, the ability to understand and communicate insights effectively is more crucial than ever. This is where interactive data visualization comes into play—a dynamic and engaging way to present data that transforms raw numbers into stories and insights. Unlike static charts and graphs, interactive data visualizations invite users to explore data, uncover patterns, and make data-driven decisions with ease. From business dashboards to public health data maps, interactive visualizations have become indispensable across industries. This guide covers everything you need to know about interactive data visualization: its importance, key components, tools, design…

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In the digital age, where attention spans are fleeting, brands need innovative ways to capture and hold audience interest. Motion graphics—animated visual elements that combine design, text, and movement—have become a cornerstone of effective brand communication. Whether used in marketing videos, social media posts, website interfaces, or advertisements, motion graphics help brands tell stories dynamically and memorably. As we approach 2025, motion graphics continue to evolve, incorporating new styles, technologies, and trends that allow brands to stand out in crowded digital spaces. This article explores 20 top motion graphics examples that can inspire and elevate your brand strategy this year.…

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As user interface (UI) design continues to evolve rapidly, new trends emerge that redefine how users interact with digital products. Among these, Glassmorphism has captured the attention of designers and developers alike in 2024. Characterized by its frosted glass-like translucent effect, soft shadows, and vivid colors, Glassmorphism brings a fresh sense of depth, elegance, and sophistication to UI design. This article dives deep into Glassmorphism — what it is, why it’s trending in 2024, how it enhances user experience, and how to create stunning Glassmorphic designs in Figma. By the end, you’ll understand why Glassmorphism is reshaping UI aesthetics and…

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In an era saturated with information and visual noise, minimalist branding has emerged as a powerful strategy for businesses seeking clarity, focus, and meaningful connections with their audiences. The idea behind minimalist branding is simple: less is more. By stripping away unnecessary elements and honing in on what truly matters, minimalist design can amplify a brand’s core message and make a lasting impression. This article dives deep into the philosophy, benefits, and practical application of minimalist branding in today’s fast-evolving design landscape. From foundational principles to successful examples, you’ll discover why minimalist branding is not just a trend but a…

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As we move into 2025, the world of graphic design is evolving at a rapid pace. Emerging technologies, shifting consumer behaviors, and global cultural trends are shaping the way designers think, create, and communicate. In this article, we’ll explore the top 10 graphic design trends to watch in 2025, including how AI, AR, 3D design, and social relevance are transforming the visual landscape. Whether you’re a professional designer, creative director, marketer, or business owner, staying ahead of these trends will help you create modern, impactful, and future-ready visuals. AI-Augmented Design Becomes the New Norm In 2025, artificial intelligence (AI) isn’t…

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Over the past two decades, digital media has not just disrupted traditional media—it has redefined it. Once-dominant formats such as newspapers, radio, and television have been challenged by a tidal wave of online platforms, mobile-first consumption, social networks, and content creators who command global audiences from their living rooms. What we’re experiencing isn’t just a technology shift—it’s a foundational transformation in how information is created, shared, and monetized. In this article, we’ll explore the ongoing digital revolution in media, the challenges traditional outlets face, the rise of new platforms and voices, and what the future of media might look like.…

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In today’s fast-evolving social media landscape, Instagram and TikTok stand out as dominant platforms—but with distinct audience behaviors, feature sets, and marketing capabilities. This comprehensive comparison explains how each platform operates, who uses them, and how brands can best tap into their strengths. Audience Demographics & User Behavior Audience Age & Growth Global Reach & Growth Trends User Engagement Patterns Real-World Insight Platform Features & Content Formats Instagram’s Strengths TikTok’s Core Appeal Engagement Dynamics Marketing and Monetization Opportunities Organic Reach & Engagement Advertising & Conversion Shopping & E-commerce Algorithm & Discoverability TikTok’s Algorithmic Strength Instagram’s Hybrid Strategy Platform Stability &…

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