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Author: Tulsi Sarna

Tulsi Sarna is the founder and lead editor of Creative Media Research. A passionate media strategist and researcher, Tulsi brings a fresh, youthful perspective to emerging storytelling technologies, digital innovation, and content trends.
In the dynamic world of social media marketing, capturing your audience’s attention quickly and effectively is key. One of the most powerful and versatile tools in the marketer’s arsenal is the GIF — those looping, short animated images that add humor, emotion, and personality to digital conversations. Originally popularized as fun, casual content, GIFs have evolved into a sophisticated medium capable of driving engagement, boosting brand awareness, and even improving conversion rates. This definitive guide explores everything social media marketers need to know about using GIFs: what they are, why they work, best practices, creation tools, platform-specific tips, and measurement…
In the past two decades, social media has revolutionized how information is created, shared, and consumed. Platforms such as Twitter, Facebook, Instagram, and TikTok have transformed the landscape of journalism, redefining traditional norms and introducing both unprecedented opportunities and challenges. Social media acts as a double-edged sword for journalism. On one side, it democratizes information dissemination, enables real-time reporting, and fosters direct communication between journalists and their audiences. On the other, it has introduced misinformation, challenges to journalistic ethics, and pressures for speed that sometimes compromise accuracy. This article explores the profound impact of social media on journalism, examining its…
In the fast-paced world of technology, innovation moves at lightning speed. New gadgets, groundbreaking software, cybersecurity threats, and artificial intelligence updates flood the digital landscape daily. To stay ahead of the curve, tech enthusiasts, professionals, and everyday users alike need trusted, up-to-date sources. That’s where tech news websites come in. But with so many out there, which ones are truly worth your time? Below, we explore 10 must-visit websites that deliver credible, insightful, and timely tech content—perfect for anyone who wants to stay informed in 2024. TechCrunch Best for: Startup news, venture capital, product launches TechCrunch is a staple in…
In the digital era, infographics are powerful storytelling tools—they blend data, visuals, and narrative to communicate complex information quickly and memorably. Among them, data‑driven infographics stand out for grounding design in insight, making information intuitive and persuasive. This article dives into 10 remarkable examples of data‑driven infographics, explores what makes them effective, and offers step‑by‑step guidance you can apply to craft your own. Global Climate Change Trends Why It Inspires:This infographic tracks rising global temperatures, CO₂ emissions, and sea levels over decades. Through layered line charts, color gradients, and annotations, it transforms overwhelming climate data into an urgent visual narrative.…
In the rapidly evolving world of digital art and immersive experiences, few artists have managed to capture attention quite like James Jensen. Known for his extraordinary ability to craft hyperreal experiences that blur the line between reality and digital creation, Jensen has established himself as a pioneer at the intersection of technology, creativity, and storytelling. This article dives deep into James Jensen’s artistic journey, his innovative techniques, the technology powering his hyperreal works, and the profound impact he has made across multiple industries. Along the way, we explore how Jensen’s visionary approach redefines audience engagement and what the future holds…
Design is an art of communication, and how we visually express ideas greatly impacts perception and experience. Among the many design philosophies, minimalism and maximalism stand out as two distinctly different yet equally powerful aesthetics. Each offers a unique approach to creativity, storytelling, and style, often sparking lively debates among designers, artists, and audiences alike. This article explores the battle of design aesthetics between minimalism and maximalism—examining their origins, principles, strengths, weaknesses, and practical applications. We will also highlight how these styles influence various design fields like graphic design, interior design, fashion, and digital media. Finally, we’ll answer common questions…
Finding fresh, creative inspiration is essential for designers, marketers, and creatives. Platforms like Canva, Pinterest, Savee.it, and Dribbble have become go-to hubs for sourcing design ideas, trends, and visual concepts. However, navigating millions of posts can be overwhelming without the right keywords to search. This comprehensive guide will explore over 50 powerful keywords that you can use to discover the best inspiration across these platforms. We’ll also explain why these keywords work, how to combine them effectively, and provide real-world tips to fuel your creativity. Finally, we’ll answer the most common questions about using keywords for creative inspiration. Why Keywords…
Applications of Artificial Intelligence in Advertising: A Creative Revolution with Real-World Examples
Artificial Intelligence (AI) is no longer a futuristic concept confined to science fiction; it has become an integral part of many industries, including advertising. The advertising sector, which thrives on creativity, data, and consumer insights, is experiencing a profound transformation thanks to AI technologies. From personalized marketing campaigns to predictive analytics, AI is revolutionizing how brands connect with audiences and optimize their strategies. This article explores the various applications of AI in advertising, highlighting the creative revolution it’s sparked and providing real-world examples that showcase its impact. We will also address some frequently asked questions about AI in advertising. The…